Email Deliverability:
Six Key Questions to Ask Your Debt Collection Provider (and How TrueAccord Measures Up)
1
What is their primary method of consumer engagement in debt collection?
Why it Matters:
The success of traditional call-and-collect methods are waning compared to modern digital engagement due to more consumers preferring digital communications, declining right-party contact rates, and increasing compliance restrictions.
How TrueAccord Measures Up:
TrueAccord is a digital first, omnichannel debt collection agency—and has been a leader in digital consumer engagement.
2
How long have they used email as a form of consumer engagement in debt collection?
Why it Matters:
Many debt collection providers have been slow to adopt digital communication as part of their consumer outreach, and even those who have integrated digital are still refining strategies for optimal outcomes.
How TrueAccord Measures Up:
From the very start back in 2013, TrueAccord’s approach to consumer engagement has been digital-first and continues to grow into a robust omnichannel operation through machine learning driven by data from 20 million customer engagements and counting.
3
What is their email delivery rate?
Why it Matters:
Email Delivery Rate refers to the successful transmission of an email from the sender to the recipient’s mail server, measured by emails delivered divided by the number of emails sent.
How TrueAccord Measures Up:
TrueAccord has a 99% email delivery rate, compared to the average email delivery rate of approximately 90%.
Why it Matters:
Successful email delivery doesn’t mean that it actually makes it into the recipient’s inbox. Deliverability divides how many emails reach the recipient’s inbox, as opposed to their spam folder, by the total number of emails sent.
How TrueAccord Measures Up:
TrueAccord has a 95% deliverability rate, compared to the worldwide average of 84.8%.
4
Do they measure open rates and/or click rates?
How TrueAccord Measures Up:
TrueAccord has a total open rate of 52% and total click rate of 1.77%, compared to the 2023 average industry total open rate of 27.76% and click rate of 1.3%.
5
How do they make adjustments when delivery and/or deliverability rates fluctuate?
Why it Matters:
Email Delivery Rate refers to the successful transmission of an email from the sender to the recipient’s mail server, measured by emails delivered divided by the number of emails sent.
How TrueAccord Measures Up:
TrueAccord’s dedicated Email Operations and Deliverability Team proactively monitor and make adjustments, along with using our patented machine learning engine, HeartBeat.
Ready to Reach Optimal Consumer Engagement in Your Debt Collection Operations?
Start by scheduling a consultation to learn more about what influences email delivery and deliverability rates and how TrueAccord consistently performs above the rest.